NCV Is Thrilled to Announce Our Investment in Serenity Smart: Hitting Strong Revenue Milestones and Key Leadership Expansion

Chuck Saia
Oct 16
2 min read

At NCV, we invest in companies that are not just leading their markets, but fundamentally transforming them. That’s why we are thrilled to announce our latest investment in Serenity Smart™, the B2B2C SaaS platform that is rapidly transforming the experience and economics of aging.

Serenity's mission aligns perfectly with a massive, growing need, targeting a Global Total Addressable Market (TAM) projected to reach $557 Billion by 2043. Serenity is solving critical pain points for older adults, their families, senior living staff and operators, and the multitude of partner providers sharing care for our aging population.

Validation: Serenity Surpasses Revenue Milestone and Delivers Unprecedented Metrics

Serenity is moving from promise to proof, demonstrating phenomenal traction and operational efficiency.This revenue milestone is a direct result of the platform’s measurable impact on its partners:

Reduced Staff Turnover: The platform has helped communities achieve a 40% decrease in staff turnover, a game-changer in a labor-strapped industry.
Increased Resident Length-of-Stay: Serenity is helping to deliver an average 18-month increase in resident length-of-stay, which directly boosts top-line revenue for operators.
High Engagement: The platform is already trusted by over 10,000 residents and boasts an incredible 95% resident adoption rate.

Scaling Growth: Welcoming a New Chief Revenue Officer

To capitalize on its market leadership and accelerate its predictable revenue growth, Serenity has strategically expanded its executive team with the hiring of Nate Wilson, a new Chief Revenue Officer (CRO). This seasoned leader will be focused on maximizing value creation for enterprise customers and scaling the go-to-market engine as the company expands its deployment to meet growing demand.

NCV is proud to partner with Serenity Smart as it defines the future of technology-integrated living - in a community or at home - and continues its ascent as the defining B2B2C SaaS platform in the aging services market.