NCV Invests in DISTINCT Technologies: Unlocking the Power of Live Data

At NCV, we’re committed to backing visionary founders who are reshaping industries.

That’s why we’re excited to announce our most recent investment in DISTINCT

Technologies — a company enabling new ways for brands to engage with consumers

in real time.

The Challenge: No Live Data

For too long, global brands have been flying blind when it comes to live consumer

engagement. They invest in creating consumer experiences, from hosting unforgettable

events to sponsoring a big game to running a live activation. Yet, once the moment

ends, the interaction often disappears with it. Without consistent access to first-party

data, brands have struggled to authentically extend the relationship beyond the

experience itself.

The DISTINCT Difference

DISTINCT is solving this problem head-on. By building the live data intelligence

infrastructure that makes first-party data accessible and actionable, DISTINCT helps

brands:

keep up with

In other words, DISTINCT provides the infrastructure to bridge the gap between live

engagement and long-term customer connection.

Why Now?

DISTINCT operates on three powerful beliefs that align with NCV’s own investment

thesis:

1. Brands continue to invest heavily in live experiences. Sports and

entertainment remain valuable real-time cultural touchpoints where brand

equity builds its foundation.

2. First-party data is oxygen for brands. Without it, direct customer

relationships can’t grow.

3. Consumers are willing to share data – if it brings meaningful upgrades

and personalized experiences.

These insights drive DISTINCT’s work, ensuring that brands reach audiences in the

moment while also building deeper, lasting connections afterward.

Built for Growth

In just three years, DISTINCT has emerged as a trusted partner to some of the world’s

most recognized Fortune 500 brands. Rather than relying on intermediaries, DISTINCT

works directly with senior-level leaders, delivering unified solutions that solve urgent,

high-level problems. Their approach is bold, streamlined, and designed for enterprise

scale.

Looking Ahead

NCV is proud to support founder Jimmy McCloud, whose background includes live

streaming innovator MLB Advanced Media, and the DISTINCT team as they continue to

build the data intelligence infrastructure powering the future of live engagement. By

unlocking the value of live first-party data, DISTINCT Technologies is setting a new

standard for how brands connect with consumers during live moments and long after

the venue lights go out.