Alex Martins is a transformational sports executive whose nearly four decades in professional sports management have been defined by visionary leadership, organizational growth, and an unwavering commitment to excellence. Having dedicated much of his career to the Orlando Magic organization, Alex has helped shape one of the most respected franchises in professional sports, serving in a variety of senior leadership roles before leading the organization as Chief Executive Officer for 14 seasons. Today, he serves as Vice Chair of the Orlando Magic, where he acts as a senior advisor to the Board of Directors, advances long-term strategic initiatives, represents the franchise as its Alternate Governor to the NBA Board of Governors, and oversees the Orlando Solar Bears and Osceola Magic organizations.

Throughout his tenure, Alex guided a remarkable transformation of the Magic’s business operations, helping drive some of the most successful commercial years in franchise history. His leadership extended far beyond financial performance, fostering a culture centered on innovation, collaboration, and community impact. Working alongside business, civic, and political leaders, Alex played an integral role in securing the development of the Kia Center, creating a world-class sports and entertainment destination that continues to serve as a catalyst for economic growth and community engagement throughout Central Florida. The Kia Center was named the best Facility in Sports in 2012 by the Sports Business Journal.

Alex’s legacy is rooted in his ability to unite people behind a shared vision and execute at the highest level. He has a unique talent for balancing long-term strategic thinking with operational excellence, building organizations that deliver exceptional experiences for fans, partners, employees, and communities alike. Under his leadership, the Orlando Magic earned recognition for both business performance and workplace culture, including being named one of the “Best Places to Work in Sports” by Sports Business Journal, a distinction reflecting the organization’s people-first philosophy and commitment to excellence.

A respected leader across the sports and business landscape, Alex brings deep expertise in franchise development, venue management, corporate partnerships, brand building, and organizational leadership. Equally important is the extensive network he has cultivated across professional sports, business, government, and civic organizations. His ability to connect people, identify opportunities, and build meaningful partnerships has been instrumental in creating lasting value for the organizations and communities he serves.

Passionate about leadership development and community engagement, Alex believes strongly in the power of sports to inspire, connect, and create positive change. He is known for mentoring emerging leaders, championing collaborative problem-solving, and investing in initiatives that strengthen the Central Florida community. Whether guiding major strategic initiatives, advising executives, or supporting nonprofit and civic efforts, Alex remains committed to helping organizations and individuals reach their full potential while creating a lasting impact that extends well beyond the arena.